Friday 30 May - Sunday 1 Jun 2025
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UK Games Expo Charity Policy

Our Charity Policy

UK Games Expo is a keen supporter of charities. We achieve this by direct donations to our chosen beneficiaries.
In addition, some events and groups attending the show may support other charity efforts.

Our Charity Groups in 2025

These groups will receive direct contributions from UKGE.

UKGE chooses smaller charities where contributions make a direct and tangible difference.

DSC_0086 SUDC 6 SUDC4 Web4

Beneficiaries:

Williams Montessori School Foundation

  • The school serves children from the local community in Ghana and provides education to over 60 students, 20 of whom are housed on-site.
  • Some of the attendees have been abandoned, while others are residents due to the long commute to the school.
  • The curriculum includes instruction up to the secondary school level, after which the state provides education until the students reach the school-leaving age.
  • To support its mission, the school needs to raise funds for purchasing books, computers, beds, and for the general upkeep of the building.

SUDC-UK

The Facts about SUDC:

  • SUDC is Sudden, Unexplained Death in Childhood.
  • It is a term used when no causes of death are found.
  • 5 to 6% of childhood deaths are attributed to SUDC.

SUDC UK is a charity dedicated to:

  • Raising Awareness of SUDC.
  • Funding Research into SUDC
  • Representing families
  • Influencing National policies and services

You can find out more about this charity at www.sudc.org.uk

We are no longer accepting applications for 2024

Donations

Our charity donations come from these sources:

  • The profit from the Bring & Buy (we charge a commission on items sold on the Bring & Buy).
  • The commission on the Maths Trade, run by Playtest.
  • Cosplayers may also collect via buckets on the fronts of Daleks etc. from space we will allocate them.

Who handles the contributions?

Since last year, we have appointed officials to oversee the donations and handing to Charitable Organisations.

In 2024, we donated over £18,000 to charity.

Can my charity attend UK Games Expo?

We are occasionally approached by charities requesting to set up a stand at the Expo. However, we respectfully decline these requests for several reasons:

  1. We believe the most effective way to support charitable causes is to focus on 2 or 3 specific charities through our designated sources. If we allow multiple charity stalls, it could overwhelm visitors and lead to “charity fatigue."
  2. Many charities often sell products that are not related to games or gaming culture.
  3. Our policy regarding trade stands is straightforward: We are a gaming convention, and we only book stands for companies that sell games and products specifically related to the gaming industry.