UK Games Expo Charity Policy

UK Games Expo is a keen supporter of charities. We achieve this by direct donations to our chosen beneficiaries.
In addition, some events and groups attending the show may support other charity efforts.

Our Charity Groups in 2025

These groups will receive direct contributions from UKGE.

UKGE chooses smaller charities where contributions make a direct and tangible difference.

Williams Montessori School Foundation

A school, teaching children from the local community in Ghana.
Educating over 60 children, 20 of which are housed at the school. Some attendees have been abandoned and others are residents because the commute is too far.

The school teaches children up to secondary school level. The state then provides education up to the school-leaving age.

The school needs to raise funds to purchase books, computers, beds and the general upkeep of the building.

SUDC

• SUDC is Sudden, Unexplained Death in Childhood.
• It is a term used when no causes of death are found.
• 5 to 6% of childhood deaths are attributed to SUDC.

SUDC UK is a charity dedicated to:

• Raising Awareness of SUDC.
• Funding Research into SUDC
• Representing families
• Influencing National policies and services

You can find out more about this charity on www.sudc.org.uk

We are no longer accepting applications for 2024

Sources of charity donations

Our charity donations come from these sources:

• The profit from the Bring & Buy (we charge a commission on items sold on the Bring & Buy).
• The commission on the Maths Trade, run by Playtest.
• Cosplayers may also collect via buckets on the fronts of Daleks etc. from space we will allocate them.

In 2024, we donated over £18,000 to charity.

Who handles the contributions?

This year we have appointed officials to oversee the donations and handing to Charitable Organisations.

Can my charity attend UK Games Expo?

We are sometimes approached by Charities requesting to set up a stand at the Expo. We normally decline such petitions. Why?

We believe the best way to help is to focus on supporting 2 or 3 defined charities via the aforementioned sources. If the hall stages numerous stalls for charities, visitors may become annoyed and develop “charity fatigue”.

Often, charities may sell materials unrelated to games and game-related products.
Our policy on trade stands is that we are a games convention and that we book stands for companies selling games and products related to games and the games genres.