Friday 30 May - Sunday 1 Jun 2025
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142 FAQs
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  • Major sponsors/cosponsors receive several benefits including:
  • Logo on the header of the UKGE website in top tier location.
  • Logo on all UK Games Expo print advertising.
  • Logo on the front cover of the UK Games Expo programme.
  • Logo on the exhibition halls maps highlighting your stand location.
  • Logo on UK Games Expo entrance tickets.
  • A full-page advert in the programme.
  • Mention in emails by UKGE at least 3 times.
  • Gold marketing package.
  • Right to perform off stand promotions at the show.
  • Major sponsors get 1st choice preferred stand placement.
  • Street name.
  • Options on rooms in NEC area hotels.

Associate sponsors receive several benefits including:

• Logo on the header of the UKGE website in second tier location.

• Logo on all UK Games Expo print advertising.

• Logo on the exhibition halls maps highlighting your stand location.

• Half page advert in the programme. • Mention in emails by UKGE at least 3 times.

• Gold marketing package. • Right to perform off stand promotions at the show.

• 2nd choice preferred stand placement in the exhibition hall after major sponsors.

• Street name.

• Option on rooms in NEC area hotels.

Supporting sponsors receive several benefits including:

• Logo on the sponsor page of the UKGE website and in the programme.

• Logo on the exhibition halls maps highlighting your stand location.

• 3rd choice preferred stand placement in the exhibition hall after major and associate sponsors.

• Street name. • Mention in an email covering supporting sponsors.

• Quarter of a page advert in the programme.

• Silver marketing package.

The open gaming space at UKGE seats over 2,000 gamers in Hall 3 of the NEC. Open gaming zone sponsors receive several benefits including:

• Branding of the open gaming space in the form of café barriers and pull up banners which UKGE will print and supply.

• Logo on the sponsor page of the UKGE website and in the programme.

• 6 pull up banners with your logo on will appear at the NEC.

• Option to add a drop banner above the open gaming area in the NEC (at sponsor’s cost)

• Option to supply branded tablecloths to several hundred tables.

• Mention in an email covering sponsors.

• Logo on the “Players Needed” signage.

App has exhibitor and event listings, reminders etc. The app was launched in 2017 and was downloaded by 4,000+ and more again in 2018. We anticipate increased downloads due to planned increase in functionality.

  • Your logo will be on the app flash screen and we will add a page about your company/ product information with a URL to your site.
  • We will send out push notifications to the app about your company in the two months before UKGE. 

The UKGE Family Zone attracts hundreds of children and parents. Benefits of family zone sponsorship:

• Family zone will be called “Sponsor Name Family Zone”.

• Your logo on all family zone print materials and banners.

• You may place marketing material on tables in the family zone.

• Your games will be available for play in the zone (subject to suitability)

• Street name.

• A Gold Marketing package.

• Half page advert in the programme.

The UKGE Bring and Buy is a very popular and busy part of the convention. In 2018 over £190,000 value of goods were sold through it and around £19,000 of charity donations made from the commission. Your sponsorship would help cover the costs of this feature. Benefits of Sponsorship:

• The Bring and Buy would be called “Your company name Bring and Buy.”

• Your branding would appear on the website/ customer account Bring and Buy Section.

• The area would be branded with your logo.

• Newsletters and articles relating to the Bring and Buy would feature your logo.

• You will have the right to provide branded bags that visitors can use.

Benefits of sponsorship:

• The publisher-designer zone will be branded with your logo.

• The publisher-designer page in the programme and on the website will be branded with your logo.

• The publisher-designer room screen will show your logo and/or a promotional message between seminars.

• Your logo on the pull up banners in the publisher-designer rooms.

• A networking event will be held at the convention for publishers and designers which you have the option to speak at and the option to sponsor the bar for that event (provisional additional cost £1000).

The first timer’s guide is a pamphlet/ brochure handed out to attendees but particularly targeted at first time visitors. It points out key features of UKGE and explains how to have fun at the show. Benefits of sponsorship include:

• The first timer’s guide will feature the sponsor’s logo and the rear page will be reserved for their advert.

• Mention in an email covering sponsors.

• Logo on the sponsor page of the UKGE website and in the programme.

UK Games Expo runs a shop and drop facility where visitors can leave games and then return to collect them later. Benefits of sponsorship of the shop and drop:

• Shop and drop will be called “Sponsor Name Shop and Drop”.

• Your logo on the map identifying the shop and drop location.

• Your logo around the shop and drop facility.

• You have the option to supply carrier bags to be used by all shop and drop visitors to put their games in. They can then take the games away in these bags.

Benefits of seminar sponsorship:

• The seminar zone will be branded with your logo.

• The seminar page in the programme and on the website will be branded with your logo.

• Seminar room screen will show your logo and/or a promotional message between seminars.

• Your logo on the pull up banners in the seminar rooms. 

The live entertainment track at UKGE features three days of live comedy and geek or gaming related shows. Capacity of the room is 300 and there are 15 to 20 shows over the weekend. Benefits of Live Entertainment sponsorship:

• The live entertainment zone will be branded with your logo.

• The live entertainment page in the programme and on the website will be branded with your logo.

• Your logo on the pull up banners in the seminar rooms.

• Option to supply prizes or ‘freebies’ to be given out to live entertainment track attendees.

The children’s roleplaying area at UKGE is a dedicated area for children aged 5 to 12 to play their first roleplaying games. Benefits of sponsorship:

• The children’s RPG zone will be branded with your logo and name.

• The children’s RPG page in the programme and on the website will be branded with your logo.

• Option to supply materials, figures, terrain and prizes or freebies to be used in the zone (subject to suitability).

This is an activity that uses the app whereby visitors visit passport sponsors stands and scan in a QR code on each. Every entrant has a chance of winning a daily prize of £300 of vouchers valid at UK Games Expo passport sponsors. Passport Sponsors need to leave space for an A4 sized poster on their stand that is easily accessible. Visitors must be able to access and scan the code without any restriction or requirements to make purchases or demo games. ‘Sponsors commit to accepting prize vouchers.

UK Games Expo holds many tournaments over the course of the weekend including several major board game and miniatures tournaments. Sponsorship for these events can take the form of prize support for an event or running and branding a particular tournament. More details available on request.

This is a children’s activity where they find clues around the venue to win a small prize. Every child has a chance of winning a larger prize.

We have 5,300+ opted in contacts as of March 2021. You can send out one dedicated email newsletter to the entire mailing list as well as to focused groups interested in your game genre. This can include images and links. This is a paid for marketing service which costs £200 +VAT. We can offer this before 1st May 2021 and after 10th August 2021 (usually 10th June and 24th March for the physical show). Outside of this time will be reserved for Expo Show Marketing Packages.

This package includes:
• One dedicated email newsletter sent to all our contacts in the month of May 2019.
• 1 additional news page article (as above) on a day of your choice subject to availability.
• 2 Facebook posts of 100 words and an image.
• 2 Tweets which may include an image.
• 1 Instagram post of an image and text.

  • 1 news page article on our website home and news page, on a day of your choice (subject to availability during between January and the end of May).
  • Facebook post of 100 words and an image of 1200x1200 pixels.
  • X Post (Tweet) of 280 characters and an image of 1200x675 pixels
  • Instagram Reel - Video is

This popular service was launched in 2018. Broadcast your game demo live from and during UKGE.
You will get: 
• A 30 minute timeslot at UK Games Expo with the On Tabletop team and studio.
• 20 minutes of on camera time to show off your game(s) during show.
• After UKGE recorded video will be edited and uploaded to Beasts of War/ On TableTop Website and YouTube.
• Edited video can also be provided to you directly.#

• New in 2020 Live Streams are broadcast on screens around the show.

Special Offer for 2020: Take a Live Stream Slot and get a free 15 second advert broadcast on our screens around UK Games Expo (exhibitor produces the video).