Show Preview

What is the Show Preview?

An event for Press and Media, Exhibitors, Designers, Publishers, Industry Buyers, Distributors and Retailers

• A show preview takes place on the Thursday before the actual show every year. It is a platform for exhibitors, publishers, designers, retailers, etc. to showcase their new releases, key games, and exciting products to potential buyers, the press, and other industry professionals.
• Situated in Hall 4, we have a furnished area where exhibitors who have a trade stand at UK Games Expo and wish to promote new games and products ahead of the show can reserve a table (provided without charge) to present their products.
• This is an opportunity for exhibitors to highlight their key games on show at the UK Games Expo to interested media, industry buyers, and retailers.
• We anticipate receiving 200+ press and media journalists, podcasters, industry buyers, and retailers in attendance.
  All attendees should be 16+.

When is the Show Preview?

In 2025, we will hold the Show Preview on the evening of Thursday 29 May 2025 for 2.5 hours. This will be located in Hall 4 and will run between the hours of 18.00 and 20.30.

During the Show Preview Press, Exhibitors, Industry Buyers, Distributors and Retailers can gain access to Hall 3.

What to do when you arrive at the Show Preview?

Once you have applied, this is how you gain access:

Exhibitor with a table at the Preview

You will receive an email explaining the details of the setup.
However, in brief, you can attend Hall 4 at 5 pm on Thursday 29 May 2025 to set up your shows' preview tables. You will be allocated a table (check the flip chart stands for your table number).

The tables are 6 feet long and 2.5 feet wide (a covering cloth is provided).

1-2 chairs are assigned per table depending on the area allocated. There are no walls behind you. You may bring along pull-up banners, but you will have to remove all your items by 8:30 pm. The area is re-allocated for tournament play after that time.

Other exhibitors wishing to see the preview

If you are an exhibitor at the 2025 show and have purchased a stand, then you will be awarded an exhibitor pass (gaining you access to the show preview), commencing at 6:00 pm and ending promptly at 8:30 pm

Publishers, designers retailers, buyers, media and other Industry professionals

You will have previously applied for a Show Preview or Press Pass. If approved, this will be reserved and available for collection at the UKGE ticket booths, which are located inside Hall 3.

On arrival, please provide your name, indicating whether a Show Preview or Press Pass has been reserved. Upon confirmation on the booking system, a pass will be issued. Please attend the entrance to Hall 4 at 5:45 pm for a briefing session. You will be taken inside at 6:00 pm.

Judges Choice Awards

Before the show preview, we will be hosting the UKGE Judges Choice Awards presentations, which will take place at 5:00 pm in the Toute Suite in NEC. Press and exhibitors are welcome to attend.

Applications for the Show Preview 2025

TBC

Questions about the Show Preview from Exhibitors, Retailers/distributors and other industry figures should be sent to richard@ukgamesexpo.co.uk
Enquiries about Show Preview from Press-Media should be sent to marketing@ukgamesexpo.co.uk

Important Notice: To facilitate the show preview, the contact details of exhibitors are shared with the press and retailers (and vice versa) as per the legitimate interest rules for GDPR purposes. It is not shared with other third parties.

Accessing the Show Preview

Click here for instructions about accessing the show preview (after successfully applying)