Friday 30 May - Sunday 1 Jun 2025
User Menu UK Games Expo

Tournaments & Gaming Events

Guidelines for Hosting Tournaments & Gaming Events at UKGE:

Events primarily take place in Hall 4 at the NEC, although under certain circumstances, they may be held within the Hilton hotel space.

Tournaments or gaming events should be in response to a demand from a player base rather than the start of a marketing campaign.

Games still in playtest development are not suitable for scheduling.

Learn-to-play events and demos are better suited for running on exhibitor stands.

Tournament Area.png Tournament_Play.jpg 24025_Event Prep_UKGE_800x542_01 event_images_miniatures_OTT_.jpg

Requirements

► This space differs from standard exhibition spaces in several important ways. Please consider your requirements carefully, as all conditions will be strictly enforced:

The space is designated exclusively for organised play events, which include tournaments, draft events, and on-demand events.

This area cannot be used for "free-to-play" demonstrations or "learn-to-play" sessions. Those types of events should take place in your designated demo space at your exhibition stand.

Each event held in this area must be a competitive event that charges an entry fee. Attempting to circumvent this rule with nominal fees will be considered a breach of these regulations by the organisers.

When applying for the space, exhibitors must provide an outline of their proposed events, which must be approved by UK Games Expo before space allocation is confirmed. Features that are likely to lead to approval include events with a charge to play, events where the fee includes the purchase of required products, and events intended for players who are already familiar with the game. Conversely, applications for free-to-enter events intended for beginners are likely to be rejected.

No items may be sold from this space, except for products required to play the event, and only if they are included in the ticket price. Additional products cannot be sold from this area.

Events must be planned for all three days of the UK Games Expo. They can be individual events occurring on each day, longer events spanning multiple days, or a mix of both.

► The location of the tournament space is at the discretion of UK Games Expo, both before the event and on the day itself.

► Engaging in activities or hosting events that do not adhere to the agreed-upon outline may lead to the termination of those activities and the loss of the space.

Community Tournaments

Arrange to hold a Community event in the UKGE Event Space.

Learn more ►

Exhibitor Tournaments

Arrange to hold a Tournament in the UKGE Event Space.

Learn more ►

Self-hosted Events

Arrange to self-host an event in the UKGE Event Space.

Learn more ►